Yeshivat Yesodei HaTorah
Yeshivat Yesodei HaTorah is a post-high school yeshiva for American boys located in a small moshav right outside Beit Shemesh. When they started the yeshiva, Roshei Yeshiva Scott Kahn and Pesach Wolicki envisioned a place where guys woud really learn how to learn. They envisioned a strong emphasis on textual learning. We created a logo for them that showed the emphasis they placed on the Torah, in a color that represented confidence and professionalism. The slightly informal style of the letters gave the whole logo a bit of warmth that reflected their personal commitment to help each boy grow. We created a brochure that combined the cameraderie of the guys themselves with the learning, and a small six paneled brochure and bookmark with gemara term translations for fundraising purposes.